Articles by Category
Keyword research
The objective of a business website is to attract potential buyers and convert them into paying customers.
Keywords can help. Use appropriate keywords on your site and you’ll attract visitors who want to buy the types of products you offer.
The more relevant keywords that you rank well for, the more business you will do. You can start researching keywords today with a free 7-day trial of Wordtracker's Keywords tool
And to help you, here are some of our favorite articles and videos:
- Keyword research guide - a free “how to” PDF guide.
- Discover how Wordtracker’s Keywords tool can help your business
- Learn about the long tail of keyword research (and why single keywords are for losers)
Once you've found the keywords you want to target, you'll need to know how to optimize your site:
- How to plan your site structure with keyword research
- How to optimize your website for Google - A short (18-minute) video on how to optimize web pages
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Personal Stylist dominates keyword search thanks to Wordtracker Posted by Hayden Allen-Vercoe on 19 April 2012
Four years ago, Chantelle Znideric made the decision to change careers and go from graphic designer to personal stylist over night. Lucky for her she had been exposed to Wordtracker's Keywords tool while she was a graphic designer.
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Keyword Research Guide Posted by Ken McGaffin on 10 January 2012
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Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012
In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.
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Automatic SEO ecommerce case study: Tahoe Mountain Sports Posted by Mark Nunney on 07 July 2011
Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.
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Keyword research webinar transcript Posted by Mal Darwen on 26 June 2011
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Introduction to Google Analytics (and how to turbo charge it) Posted by Mark Nunney on 08 April 2011
Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO and then shows you how to turbo charge it by importing your GA data into Wordtracker Strategizer.
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Keywords video: Getting the most from the Title & Description Wizard Posted by Justin Deaville on 22 February 2011
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Video: How to set up your first Keywords Campaign Posted by Justin Deaville on 22 February 2011
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How to go beyond the limits of traditional keyword research Posted by Mark Nunney on 17 February 2011
Although keyword research is a wonderful thing, it’s not perfect. Mark Nunney looks at the limits of traditional keyword research and how you can go beyond those restrictions to a reliable scientific process.
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MarketingSherpa survey reveals the most effective SEO tactics Posted by Justin Deaville on 21 October 2010
The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.
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Discover a profitable niche for a new website (Video) Posted by Mike Mindel on 13 October 2010
In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.
Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.
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How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010
In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.
When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!
So sit back, press play - and find out how you can use keyword research to plan your own website.
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Find your website’s target markets Posted by Mark Nunney on 09 July 2010
Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.
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The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
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Keyword creativity in web design Posted by Neil Davidson on 11 February 2010
Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?
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How keyword research helped All About Spelling to online success Posted by Jerome Smail on 08 January 2010
Unique visits to Marie and Greg Rippel's website, all-about-spelling.com, increased from five people a day to 4,000 after the couple used Wordtracker to find the right keywords to target. Jerome Smail of The Website Marketing Company and SEO site explains how they did it.
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Keyword creativity in web design 6: Making the perfect pitch Posted by Neil Davidson on 11 November 2009
Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.
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Keyword creativity in web design 5: Time to make amends Posted by Neil Davidson on 11 November 2009
Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.
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Keyword creativity in web design 4: Big brother is watching you Posted by Neil Davidson on 11 November 2009
The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.
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Keyword creativity in web design 3: Secrets and lies Posted by Neil Davidson on 11 November 2009
After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.
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Keyword creativity in web design 2: Using keyword research to tackle new business Posted by Neil Davidson on 11 November 2009
Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.
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Finding profitable keywords just got easier with Wordtracker’s Keywords tool Posted by Mike Mindel on 30 September 2009
Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.
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How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... Posted by Mark Nunney on 26 August 2009
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
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3 ways to build large keyword lists using Wordtracker's new Keywords tool Posted by Ken McGaffin on 30 June 2009
Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.
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Keywords tool help videos Posted by Ken McGaffin on 21 April 2009
10 videos to help you get the most from Wordtracker's Keywords tool.
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Wordtracker 7-day video tutorials. Day 1: Search engine success starts with keywords Posted by Justin Deaville on 07 April 2009
Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.
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Wordtracker 7-day video tutorials: Day 2 Assess your market with keyword research Posted by Justin Deaville on 06 April 2009
Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, please click here to sign up for a year's unlimited access to the Keywords tool.
Did you know we offer a money-back guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 3 How to build an effective keyword strategy Posted by Justin Deaville on 05 April 2009
Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the episode, click below to:
Sign up for a year of unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 7 Expand into new markets and beat your competition Posted by Justin Deaville on 01 April 2009
Welcome to the seventh video in our series on getting the most out of Wordtracker's Keywords tool.
Once you've finished the series, you can get a year's unlimited access to the Keywords tool
A risk free offer
You have absolutely nothing to lose – just sign up and start your research!
If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
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The SEO pro's secret path Posted by Mark Nunney on 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
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Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets Posted by Aaron Wall on 31 August 2007
Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
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Pushing your keyword research beyond the norm Posted by John Alexander on 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Using Keywords Part 2: Optimize your existing content Posted by Ken McGaffin on 22 July 2007
The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.
You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.
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Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007
Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.
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High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
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Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Find the keywords and you’ll find the marketplace Posted by Ken McGaffin on 24 November 2006
Email
From: Ken McGaffin, Linking Matters
To: Susan Webster, Virginia Veg
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Exploring beyond keywords into behavioral research Posted by John Alexander on 22 November 2006
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
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An ingenious way to use Wordtracker… that’s actually easier too! Posted by Robin Nobles on 25 October 2006
You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.
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Keyword quality and the Wordtracker database Posted by Ken McGaffin on 06 October 2006
Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.
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When keywords don't deliver Posted by Nick Usborne on 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
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How to choose keywords before they skyrocket in popularity Posted by John Alexander on 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
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Why keywords matter Posted by Ken McGaffin on 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
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The ultimate keyword primer Posted by Stephen Mahaney on 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
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Keyword phrases in linking text Posted by Ken McGaffin on 27 October 2005
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
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