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Keyword Research Guide Posted by Ken McGaffin on 24 November 2006
Many website owners are either in awe of the ‘black arts’ of search engine optimization (SEO) or puzzled by the complexity of it all.
Yet, there's no big secret to SEO. It is all about understanding what is going on behind the scenes, followed by the hard work and attention to detail common to most business activities.
Good SEO starts with keyword research. Search engine optimizers (known as SEOs) want to know the words people use when they search - we call them keywords (‘the words people use when they search’). Use keywords in the text on your web pages (‘website copy’) and your site will prosper: ignore them and your online business will surely perish.
Keyword research made easy
Wordtracker provides help in finding keywords and optimizing your site. That's why we've published the Keyword Basics keyword research guide as a PDF. Download your free copy right away:
Contents
- How search engines work by Ken McGaffin
- Discovering thousands of keywords organized into projects and lists
- Choosing your best keywords
- Using keywords in website copywriting
- Building keyword rich inbound links
Download: The Keyword Basics keyword research guide
Or read the latest articles about keyword research and SEO
About Ken McGaffin
Ken McGaffin is Chief Marketing Officer at Wordtracker. He is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.
Ken unveils the secrets of successful link building in his 135-page e-book, Wordtracker Masterclass: Link Building. He also regularly presents extremely popular (and free) Link Building Webinars
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