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The incredible power of Keyword Creativity
Designers, writers, marketers, public relations professionals, journalists and publishers can use keyword research to find out what their readers and viewers really want. And this research can spark a thousand creative ideas.
Wordtracker has written a six-part series on keyword creativity, chronicling the challenges faced by young ambitious web designer Bob Arden.
Read Bob's story in six episodes on the following pages:
1) Keyword Creativity In Web Design
2) Using Keyword Research To Tackle New Business
4) Big Brother Is Watching You
More creativity
For more creative ideas, check out:
Creative SEO strategies – Beat the competition with creativity in search engine optimization
Ideas for link building – Original ideas for building content to attract links
Creativity in web design – How to use keyword creativity in web design
Keyword Questions
And for yet more creative ideas you might enjoy our Keyword Questions app, which allows you to see what questions people are asking about your industry. Or you can get the latest from @wordtracker on Twitter.
The Keyword Creativity series:
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Content ideas: Searches related to ... whatever you just searched for Posted by Nick Usborne on 05 October 2011
With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.
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Keyword creativity in web design Posted by Neil Davidson on 11 February 2010
Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?
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Keyword creativity in web design 6: Making the perfect pitch Posted by Neil Davidson on 11 November 2009
Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.
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Keyword creativity in web design 5: Time to make amends Posted by Neil Davidson on 11 November 2009
Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.
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Keyword creativity in web design 4: Big brother is watching you Posted by Neil Davidson on 11 November 2009
The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.
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Keyword creativity in web design 3: Secrets and lies Posted by Neil Davidson on 11 November 2009
After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.
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Keyword creativity in web design 2: Using keyword research to tackle new business Posted by Neil Davidson on 11 November 2009
Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.
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Boost your marketing campaigns with keyword creativity Posted by Rachelle Money on 17 October 2008
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.
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It's time for account planning to wake up to the power of keywords Posted by Neil Davidson on 06 August 2008
Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
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Integrated marketing must change for the digital world Posted by Neil Davidson on 06 August 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
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How Lurpak's post-Xmas campaign was left with the scraps Posted by Ken McGaffin on 06 August 2008
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.
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Why online PR and SEO go hand in hand Posted by Ken McGaffin on 06 August 2008
Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
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Keyword creativity: An online opportunity for ad agencies? Posted by Ken McGaffin on 06 August 2008
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
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Exploring beyond keywords into behavioral research Posted by John Alexander on 22 November 2006
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
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Keyword creativity in web design Posted by Ken McGaffin on 05 October 2006
"Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.
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