Keyword analysis

The thousands of keywords results you get from your keyword research are full of surprises and opportunities. To get the most from these results you need to analyze and prioritize them in terms of the traffic they can produce and the competition you will face. Wordtracker has the tools to make your keyword analysis simple and productive.

Most people start with a free keyword research tool. Enter a seed word and you get an order list of real searches made by real people. You can get a real kick out of seeing the words your potential customers are really using. But free tools only go so far. To get a real value from keywords, you need to analyze your lists to find the real 'money terms' - the keywords that will bring customers who are ready to buy.

Wordtracker shows you how popular each keyword is and how many competing pages you will face. With that information you can balance the number of visitors a keyword might bring against the difficulty in beating the competition in the search engine results pages (SERPS). We give you a single measure that combines popularity and competition - the Keyword Effectiveness Index or KEI.

With the proper analysis, you'll be able to hone in on realistic opportunities that will bring you the most profit.

Learn more about keyword analysis with Mark Nunney's Wordtracker Masterclass: Keyword Research e-book.

Read these articles for more information on keyword analysis:

1. 

   Keyword Research Guide Posted by Ken McGaffin on 10 January 2012

   Many website owners are either in awe of the ‘black arts’ of search engine optimization (SEO) or puzzled by the complexity of it all.

   Yet, there's no big secret to SEO. It is all about understanding what is going on behind the scenes, followed by the hard work and attention to detail common to most business activities.

   Good SEO starts with keyword research. Search engine optimizers (known as SEOs) want to know the words people use when they search - we call them keywords (‘the words people use when they search’). Use keywords in the text on your web pages (‘website copy’) and your site will prosper: ignore them and your online business will surely perish.

2. 

   How to successfully optimize a page for over 10,000 keywords Posted by Mark Nunney on 24 September 2010

   How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.

3. 

   How to SEO at scale with keyword niches Posted by Mark Nunney on 09 April 2010

   So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.

4. 

   The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010

   In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

5. 

   High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007

   James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.

6. 

   Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

   Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

7. 

   Demystifying the radically different keyword results provided by Overture and Wordtracker Posted by Robin Nobles on 28 October 2006

   The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?

8. 

   Why keywords matter Posted by Ken McGaffin on 23 November 2005

   Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.