Keyword Analysis
The thousands of keywords results you get from your keyword research are full of surprises and opportunities. To get the most from these results you need to analyze and prioritize them in terms of the traffic they can produce and the competition you will face. Wordtracker has the tools to make your keyword analysis simple and productive.
Most people start with a free keyword research tool. Enter a seed word and you get an order list of real searches made by real people. You can get a real kick out of seeing the words your potential customers are really using. But free tools only go so far. To get a real value from keywords, you need to analyze your lists to find the real 'money terms' - the keywords that will bring customers who are ready to buy.
Wordtracker shows you how popular each keyword is and how many competing pages you will face. With that information you can balance the number of visitors a keyword might bring against the difficulty in beating the competition in the search engine results pages (SERPS). We give you a single measure that combines popularity and competition - the Keyword Effectiveness Index or KEI.
With the proper analysis, you'll be able to hone in on realistic opportunities that will bring you the most profit.
Read these articles for more information on keyword analysis:
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High Quality Writing And Keyword Research Create The Definitive Caribbean by Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich site.
Read High Quality Writing And Keyword Research Create The Definitive Caribbean
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Three Good Reasons To Target Long-Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker by Robin Nobles, 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
Read Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker
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Why Keywords Matter by Ken McGaffin, 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.