This week's SEO-related articles feature sinister surges in traffic just before Penguin or Panda slaps, the consequences of changes to Google AdWords and at least one kitten picture.
An excellent article on a mysterious increase in website traffic seen in the analytics of more than one website just before a Panda/Penguin hit: The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck by Glenn Gabe on Search Engine Watch.
By the look of it, Google's recent changes to AdWords is going to earn them lots more money at our expense, say Chris Copeland in AdAge ...What Google's New AdWords Means for Mobile (You'll Pay More For It)
and Eric on PPC Hero (his has a cute kitten photo as well):
There are over 200 resources in An epic list of content strategy resources
Global SEO is getting more complicated for ecommerce websites. Bill Hunt discusses Is Your Local Pricing Strategy Blocking Search Engine Spiders?
Perry Marshall thinks that being an industry outsider can result in a cross-pollination of ideas and hence great results. Here's his article: The Power of Outsiders
Myles Anderson in Search Engine Land lays out what he thinks are the basics of local SEO in The Building Blocks of Good Local SEO