Adding Pinterest to your marketing plan gives you access to active and brand focused consumer dollars, this infographic explains the sharing preferences and activities of Pinterest users.
It's always important to keep an eye on where the consumer dollar is being spent when it comes to social media. Thanks to the lovely peeps at alight.com we have this fantastic infographic which does exactly that!
The figure we found interesting is that 15% of Pinterest users don't use any other social media sites. Are you taking advantage of this captive audience?
The other thing that resonates with pinners I've spoken to is that pins go viral - 100 times more than Twitter according to this infographic.
The final clincher is that pinners tend to follow brands, so think about putting the right offer out there for your pinny pals.
Still hungry for more Pinteresting infographics?
Courtesy of: Alight