10 powerful podcast statistics [infographic]

Posted by Wordtracker on 11 Nov, 2020
View comments Content
Podcasts have grown massively in popularity and reach. If you don't yet have one, here are some reasons why you should.

The stats around podcasting are compelling. The widespread use of smartphones has helped drive the rise in listeners and podcasts have now moved into the mainstream.  Google last month launched their Podcasts Manager, providing analytics for podcasters to help them be discovered in Search and analyse listening habits.

According to data from 2019, more than half of all US consumers above 12 listen to podcasts.

Nearly 3 out of 4 US listeners say they tune in to learn new things, but podcasts can also be entertaining, informative, useful - and all within easy reach via a phone or tablet.

For business owners a podcast can provide reach, education and know-how, and builds further on the relationship with their audience. It also provides advertising opportunities and brand awareness. Podcasting advertising revenues are set to top $1bn in 2021.

Is it time to add podcasts to your content mix?

Source: Oberlo

Recent articles

4 ways to improve your LinkedIn networking in 2023
Posted by Stefan Petkovic on 26 January 2023
Google Optimize to close in September this year
Posted by Edith MacLeod on 24 January 2023
Chrome team’s top tips for optimizing Core Web Vitals
Posted by Edith MacLeod on 23 January 2023
Google responds to companies using AI-generated content
Posted by Edith MacLeod on 18 January 2023
Is ChatGPT really going to change SEO? Maybe, but probably not in the way you think.
Posted by Owen Powis on 17 January 2023