The stats around podcasting are compelling. The widespread use of smartphones has helped drive the rise in listeners and podcasts have now moved into the mainstream. Google last month launched their Podcasts Manager, providing analytics for podcasters to help them be discovered in Search and analyse listening habits.
According to data from 2019, more than half of all US consumers above 12 listen to podcasts.
Nearly 3 out of 4 US listeners say they tune in to learn new things, but podcasts can also be entertaining, informative, useful - and all within easy reach via a phone or tablet.
For business owners a podcast can provide reach, education and know-how, and builds further on the relationship with their audience. It also provides advertising opportunities and brand awareness. Podcasting advertising revenues are set to top $1bn in 2021.
Is it time to add podcasts to your content mix?