Brent Leary is co-founder and partner of CRM Essentials, an Atlanta based consulting/advisory firm. He has been quoted in national publications such as Newsweek, Inc., CRM Magazine and Direct Marketing News. Leary is also host of "Technology—for Business Sake," a weekly radio program heard on 1160 AM in Atlanta, as well as on Business Technology Radio. His popular blog can be found at www.brentleary.com.