The new Wordtracker tool is on its way and as well as giving you a preview of our thinking, this blog will allow you to have an important say as we debate some difficult questions.
The new tool will allow you to look at keywords through three important metrics - frequency, competitiveness and commerciality. We believe these three metrics give you the most useful picture of the potential of a keyword, and allow you to uncover profitable keyword niches for your PPC and SEO campaigns.
Snapshot of the New Wordtracker Keyword Tool
The new tool will allow you to look at keywords through three important metrics - frequency, competitiveness and commerciality. We believe these three metrics give you the most useful picture of the potential of a keyword, and allow you to uncover profitable keyword niches for your PPC and SEO campaigns.
We've spent many months responding to the comments you've sent us, researching and analyzing the SEO & PPC workflows that you use and running usability tests so we can create the most user friendly and useful keyword research tool on the planet.
Our new tool will fit easily with the work you do, and add to your experience as you find what people are really searching for online.
We've given access to the new tool to roughly one third of our customer base and will be contacting everyone else in the next few weeks.
But of course, since we launched Wordtracker 10 years ago, many things on the web have changed and this throws up many questions:
- What metrics do you really need?
- Do you need prediction of the daily traffic a keyword may attract or do you just want to know the frequencies in our own database?
- How useful and accurate is the keyword effectiveness index (KEI)?
- What alternative ways to rank keywords would you like to see?
- How can we best report the competitiveness of a keyword?
- How do you uncover commercial intent?
We'd like you to be part of this discussion through this blog.
We're very much looking forward to the year ahead and have a number ofmilestones planned in 2009. Expect to see:
More keywords
Starting with our 365 day metacrawler dataset which will now include single searches. Did you know that adding single searches increases the number of unique keywords from 21,658,982 to 197,374,808 unique keywords? That's 9 times as many.
A better measurement of competition
We will be moving away from Google exact match website count towardsthe use of allinanchor. Serious search engine optimizers need to examine incoming links to a given page for a search term. We're going to tell you how many incoming links appear per keyword for the internet as a whole!
Online commercial intent
In a landmark paper on OCI, Microsoft described a query as commercial "...if the user submits the query because he/she intends to purchase / sell something (product, house, car, etc) or commit some commercial service (such as stock trade, auction, dining, mortgage, insurance, business consultancy, real estate, loan, restaurant, lottery, retirement planning, or an obvious paid service etc)."
Please subscribe to the RSS feed to keep up to date with our changes as we're looking forward to bringing you into the discussion.
Over the next few days and weeks, you'll be hearing from both myself & Andy (the founders of Wordtracker), Ken McGaffin (our chief marketing officer) and our in-house SEO experts.
-Mike Mindel
