To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors.
‘On the page’ factors are about what is on your own pages and therefore within your own control. ‘Off the page’ factors are the links from external websites to your own, and these are much more difficult to control.
Links bring a Google boost
Most external links will use your domain to link to you, but if you can persuade them to link using keyword rich linking text (sometimes called anchor text), then you’ll get a significant search engine boost.
So while AbeBooks.com would be pleased with a link like http://www.abebooks.com, they would be even more pleased with a link like used books from AbeBooks because the linking text contains one of their important keywords, ‘used books’.
Use specific keyword phrases in your links
For many website managers and owners, getting an external link of any kind is achievement enough, without having to manage the even more difficult task of persuading an external website to link to you using specific keyword phrases of your choice.
So how do you get keyword rich inbound links?
In an earlier section, we showed you how to choose product and publication names to get such links: and there are other methods that if you persist will bring you many valuable links.
Plan your link building
Before we list our link building techniques, you need to do some preparation:
Start by choosing the keywords that you’re going to use in your initial link building campaign.
Many of your link targets may not know how to add an html link to their website. So, write the html code for them – it’s pretty simple if you don’t already know how. Here’s an example: to create the link used books from AdeBooks, you’d write the following html:
<a href=“http://www.adebooks.com/”>used books from AdeBooks</a>
The format will be the same for your links:
<a href=“http://www.the-address-of-the-page-you’re-linking-to.com/”>the linking text you want to use</a>
You’ll want to create a variety of inbound links using different variations of linking text.
Simple steps to getting keywords in your links
There are simple steps you can take to start getting keyword rich links.
(i) Simply show people how you’d like them to link to you. Write the html, make it available and ask people to copy and paste the code into their own web pages.
(ii) Build contacts and relationships within your industry. Be generous in linking to useful external resources and you’ll find that the people you link to take notice; and your generosity will often be rewarded with links back to your own site. If you’ve built a good relationship, people will be glad to use the linking text you suggest.
(iii) Write newsworthy press releases and use services such as www.prweb.com to distribute them. For a small additional fee they will allow you to embed links into the body of your press release.
(iv) Write and publish quality articles and blog posts on your own site. Make sure that you include important keywords in the titles of each article or post. People will generally use those titles when they link to you.
(v) Quality news and information sites in your industry will often accept well-written articles for publication. When they do, they’ll normally publish a signature box describing what you do and linking to your site in whatever way you specify.
Link building takes time
Link building is a time consuming business but it is essential work if you want to rank well on search engines. Your efforts will be doubly rewarded if you go the extra mile and look for keyword rich inbound links.
The mysteries of successful link building revealed!
We’ve established that link building is absolutely vital to creating a thriving, cash-generating website. What if you could get dozens - even hundreds - of high quality websites to link to you - without sending out a single link request?
Imagine how your search engine rankings would soar (not to mention your profits) once the initial time investment is made.
Sound impossible? It’s not. In our e-book, Wordtracker shows you how to establish and expand an inbound link network that will continue to generate lucrative traffic streams for years to come.
**“Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response” lays out a practical strategy for successful link building.
Forget spending hours chasing down links with little to show for your efforts! Once you’ve read this engaging yet uncomplicated book, you’ll be able to construct a definitive link building campaign that delivers an exponential return on your investment.
“Wordtracker Masterclass: Link Building” is highly intuitive and easy to follow for anyone - it doesn’t matter if you’re new to SEO. This step-by-step guide combines real world language, examples, screenshots and checklists to help you quickly grasp the key concepts of linking and immediately apply them to your own website.
The book walks you through the five critical stages of successful link building:
- Finding quality sites that make up your market’s online community
- Networking and befriending influencers within that community
- Creating compelling, link worthy content that is also optimized for the search engines
- Promoting your content to your online community
- Getting inbound links without having to chase them down
For more articles in this series, have a look at:
About Ken McGaffin
Ken McGaffin is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.
Ken unveils the secrets of successful link building in his 384-page e-book, Successful Link Building
You can watch recordings of his extremely popular (and free) Link Building Webinars