Site structure for search engine optimization

Most profitable websites will need at least hundreds (probably thousands) of pages of content. To be optimized that content must be organized - the result being your site’s structure.

Perahaps the best thing about optimizing your site structure for search engines is that it’s often neglected, giving you you a great chance to beat your competition.

Use the following pages to find out how to optimize your site structure, and then find out how to optimize your site’s navigation:

1. 

   How to plan your site structure with keyword research Posted by Mark Nunney on 17 September 2010

   Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. Mark Nunney explains how.

2. 

   Are your Superman Pages trapped in a basement full of kryptonite? Posted by Mark Nunney on 30 October 2009

   Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.

3. 

   Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008

   You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

4. Website structure optimized for search engines Posted by Mark Nunney on 15 August 2007

   A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.