Site navigation for search engine optimization

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Site navigation via internal links is crucial for both users and search engines. Search engines can only find your pages via links, and if the links you offer aren’t optimized then at best your pages won't bring as many visitors as possible, and at worst they won't bring any.

Use the following articles to make sure your site’s navigation is optimized:

  1. Illustration for How to plan your site structure with keyword research

    How to plan your site structure with keyword research Posted by Mark Nunney on 17 September 2010

    Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. Mark Nunney explains how.

  2. Illustration for Are your Superman Pages trapped in a basement full of kryptonite?

    Are your Superman Pages trapped in a basement full of kryptonite? Posted by Mark Nunney on 30 October 2009

    Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.

  3. Website structure optimized for search engines Posted by Mark Nunney on 15 August 2007

    A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.

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