SEO strategy
After using keyword research to identify the keywords and keyword niches we want to target, we must prioritize them - the most important being those that will give us the best return for our efforts - and the result is our SEO strategy. See Keyword Research to SEO Strategy
Of course SEO strategy must serve its masters - company and brand strategy - but within that framework, SEO strategy is no more than a prioritized list of your target keyword niches (groups of keywords that share a seed keyword).
The process of determining SEO strategy is much neglected which is great news for you, as it gives you an opportunity to gain an edge on your competitors.
Learn more about how to prioritize keywords and develop your SEO strategy with the following articles:
-
The SEO pro's secret path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
-
Why SEO for profit must target groups of keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
-
Find the keywords and you’ll find the marketplace by Ken McGaffin, 24 November 2006
Email
From: Ken McGaffin, Linking Matters
To: Susan Webster, Virginia Veg
-
Designing an online marketing strategy by Robin Good, 24 November 2006
Email
From: Robin Good, Master New Media
To: Susan Webster, Virginia Veg
