A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.
After using keyword research to identify the keywords and keyword niches we want to target, we must prioritize them - the most important being those that will give us the best return for our efforts - and the result is our SEO strategy. See Keyword Research to SEO Strategy
Of course SEO strategy must serve its masters - company and brand strategy - but within that framework, SEO strategy is no more than a prioritized list of your target keyword niches (groups of keywords that share a seed keyword).
The process of determining SEO strategy is much neglected which is great news for you, as it gives you an opportunity to gain an edge on your competitors.
Learn more about how to prioritize keywords and develop your SEO strategy with the following articles: