The Wordtracker Academy

A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

Both search engines and people prefer websites to have consistent, easy-to-read URLs. Here, Mark Nunney explains how to optimize your website’s URLs for search engines and humans alike.

Your first technical job as an SEO is to make sure search engines find and index the pages you want them to. Mark Nunney explains how to optimize, getting the right pages indexed and then keeping them that way through inevitable URL changes and broken links.

You can’t see it but your pages’ coding determines how search engines index and rank them (with speed becoming an increasingly important factor). Mark Nunney shows you how to make sure your code helps your pages and all their content get indexed fast.

Whatever your site’s objectives, you need to measure its response rates if you want to know which keywords your SEO should target. Mark Nunney introduces how to use Google Analytics to monitor response and make sure you track response and get the best possible return on investment.

In all the years since Google became a player in the search engine optimization arena, we have seen countless changes. Some have been minor algorithm tweaks while others caused a major upheaval. Still, one thing remained constant: we controlled our title tags. But no longer. Karon Thackston explains ...

One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem.

Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO.

As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.

Google now integrates local results (Google Places) into ‘standard’ organic results and it’s going to push your site down and off the page. That means less traffic and response unless you do something about it. Mark Nunney investigates and shows you how to fight back.

The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.

Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.

In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.

In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

Follow this link for a more up-to-date version of 'Hope to optimize a web page video'

In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!

Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

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From: Ken McGaffin, Linking Matters

To: Susan Webster, Virginia Veg

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From: Robin Good, Master New Media

To: Susan Webster, Virginia Veg