Karon Thackston's optimizing ecommerce copy webinar recording

Posted by Karon Thackston on 10 January 2011

Short copy. Pages buried in your navigation. Constantly changing inventory. How do you successfully overcome these and other SEO challenges of ecommerce sites?

Copywriting expert and author of "Wordtracker Masterclass: Ecommerce Copywriting," Karon Thackston tells you how in a recording of her recent webinar.

Search engines are - first and foremost - text machines. EVERYTHING to do with search engine optimization is based on words. So it only makes sense that you need strong, well-optimized copy that's crafted with expert balance to serve the engines and your customers. This is one of the best strategies for obtaining higher rankings and conversion rates when it comes to ecommerce sites.

Problem is, most people simply try to shove the keyphrases into the copy as many times as possible (as if sheer volume had anything to do with it).

There's more to it than that.

It's not a matter of quantity. It's a strategic balance of where and how you use keyphrases that delivers maximum impact.

Complicated? Not Hardly!

The process is actually quite logical. It's one of those things that - once you see it laid out before you - you'll wonder why you never thought of it yourself.

Don't worry ... you're not alone. Most people never grasp the simplicity of this strategy by themselves. But now you'll have an opportunity to follow along as ecommerce copywriting pro, Karon Thackston, guides you through the steps.

You'll walk away with a well thought out plan of action you can apply to all your ecommerce category and product pages. You'll be equipped to construct well-balanced and optimized copy that actually guides visitors click-by-click from your search engine listing all the way to your "Buy Now" links.

Click here to view a recording of "Optimizing Ecommerce Copy: The Where & How of Using Keyphrases" webinar

Karon Thackston is author of Wordtracker Masterclass: Ecommerce Copywriting, available now. Get yours today at www.wordtracker.com/ebooks/ecommerce-book and discover the proven strategies for boosting sales and search rankings on ecommerce sites.