Online PR
Online PR articles.
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Is online PR the ultimate link building technique? by Ken McGaffin, 29 September 2009
Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.
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10 reasons why journalists will write about your website by Ken McGaffin, 29 September 2009
“Vision is the art of seeing what is invisible to others.” Jonathan Swift
Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.
Read: 10 reasons why journalists will write about your website
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Using top search keywords in online public relations by Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
