Online PR

Online public relations (PR) can help connect your business with your customers. When well executed, online PR can provide you with great publicity, build your brand reputation, and generate backlinks (which means your site is more likely to appear at the top of Google's results).

Online PR works best when it's an integral part of your SEO strategy. Search engine optimization involves:

Researching your site's target keywords using a keyword tool. Use relevant keywords in your press releases.

Planning and adding and your content. Try to create spectacular content that your readers will want to link to. This might be a free report, or a great infographic. Use online PR to promote the content.

Optimizing the content – this is your on-page SEO.

Promoting your content to build inbound links.

Articles to help you with online PR

1. 

   Twitter your business with Mark Shaw Posted by Mark Shaw on 24 March 2011

   As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.

2. 

   Drive sales and links for SEO through online PR Posted by Ken McGaffin on 08 October 2010

   The media is full of stories about businesses of all kinds – small, large, innovative, personal, family and multinational. This brings a lot of publicity and sales to the businesses that are featured.

   But are you one of those businesses that don’t get any media coverage at all?

   Do you see your competitors grabbing headlines when you know you could do so much better?

3. 

   Is online PR the ultimate link building technique? Posted by Ken McGaffin on 29 September 2009

   Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.

4. 

   10 reasons why journalists will write about your website Posted by Ken McGaffin on 29 September 2009

   “Vision is the art of seeing what is invisible to others.” Jonathan Swift

   Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.

5. Why online PR and SEO go hand in hand Posted by Ken McGaffin on 06 August 2008

   Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.

6. 

   Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

   SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

   Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.