As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.
Online public relations (PR) can help connect your business with your customers. When well executed, online PR can provide you with great publicity, build your brand reputation, and generate backlinks (which means your site is more likely to appear at the top of Google's results).
Online PR works best when it's an integral part of your SEO strategy. Search engine optimization involves:
Researching your site's target keywords using a keyword tool. Use relevant keywords in your press releases.
Planning and adding and your content. Try to create spectacular content that your readers will want to link to. This might be a free report, or a great infographic. Use online PR to promote the content.
Optimizing the content – this is your on-page SEO.
Promoting your content to build inbound links.