Online journalism

Hi. My name is Rachelle and I'm going to tell you about online journalism. Keep checking the site to find out more...

  1. How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

    How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million by Rachelle Money, 27 August 2009

    Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

    Read: How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

  2. How newspapers plan to make money online

    How newspapers plan to make money online by Rachelle Money, 27 May 2009

    In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.

    Read: How newspapers plan to make money online

  3. Would you pay to read your newspaper online?

    Would you pay to read your newspaper online? by Rachelle Money, 8 April 2009

    Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

    Read: Would you pay to read your newspaper online?

  4. The bad, good and ugly advice given to journalists on SEO

    The bad, good and ugly advice given to journalists on SEO by Rachelle Money, 24 February 2009

    How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.

    Read: The bad, good and ugly advice given to journalists on SEO

  5. How Hearst magazines increased website traffic by 150% with SEO and Wordtracker

    How Hearst magazines increased website traffic by 150% with SEO and Wordtracker by Rachelle Money, 1 February 2009

    Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.

    Read: How Hearst magazines increased website traffic by 150% with SEO and Wordtracker

  6. Can SEOs and journalists really be friends?

    Can SEOs and journalists really be friends? by Rachelle Money, 28 January 2009

    Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.

    Read: Can SEOs and journalists really be friends?

  7. Online journalism and SEO project - an introduction

    Online journalism and SEO project - an introduction by Rachelle Money, 23 January 2009

    We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.

    Read: Online journalism and SEO project - an introduction

  8. A journalist's view of the BBC Writing For The Web Training

    A journalist's view of the BBC Writing For The Web Training by Rachelle Money, 16 October 2008

    Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?

    Read: A journalist's view of the BBC Writing For The Web Training

  9. A journalist's view of Wordtracker's course on search engine marketing essentials by Rachelle Money, 10 June 2008

    Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.

    Read: A journalist's view of Wordtracker's course on search engine marketing essentials

  10. Online Journalism: An introduction to the blog

    Online Journalism: An introduction to the blog by Rachelle Money, 20 May 2008

    In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.

    Read: Online Journalism: An Introduction to the Blog

  11. Web content recipe: How to write a book review

    Web content recipe: How to write a book review by Rachelle Money, 20 May 2008

    Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"

    Read: Web content recipe: How to write a book review