The Wordtracker Academy

Latest articles

How to create a site structure Google will love

Posted by on
Illustration for How to create a site structure Google will love

A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

66 tips from BrightonSEO 2012

Posted by on
Illustration for 66 tips from BrightonSEO 2012

The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it the September 2012 event , we've collected 66 tasty tips and ingenious insights.

Wordtracker + Google + SEO = Win

Posted by on
Illustration for Wordtracker + Google + SEO = Win

Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.

How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

Posted by on
Illustration for How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

Three good reasons to target long tail keywords!

Posted by on
Illustration for Three good reasons to target long tail keywords!

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

Keyword phrases in linking text

Posted by on
Illustration for Keyword phrases in linking text

Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.