On-page search engine optimization
On-page SEO work requires you to use a page’s target keywords in moderation - particularly where they will have the greatest effect. It’s the simplest part of optimizing your website and don’t let anyone tell you otherwise.
Use the following pages to find out how to optimize your pages for search engines - try starting with How To Optimize A Page For Search Engines And Successfully Target Over 10,000 Keywords:
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Why SEO for profit must target groups of keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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How to successfully optimize a page for over 10,000 keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How to successfully optimize a page for over 10,000 keywords
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Using Keywords - A Primer. Part 1: Optimizing your current web content by Ken McGaffin, 22 July 2007
The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.
Read: Using Keywords - A Primer. Part 1: Optimizing your current web content
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Keyword Basics Part 4: Using keywords in website copywriting by Ken McGaffin, 4 April 2007
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
Read: Keyword Basics Part 4: Using keywords in website copywriting
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Keyword Basics Part 3: Choosing your best keywords by Ken McGaffin, 22 February 2007
You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series
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Stop the slaughter of innocent copy! by Karon Thackston, 7 February 2007
Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.
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Three good reasons to target long tail keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Where to use your keyword phrases - a checklist by Ken McGaffin, 24 November 2006
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Keyword phrases in linking text by Ken McGaffin, 27 October 2005
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
