On-page search engine optimization

On-page SEO work requires you to use a page’s target keywords in moderation - particularly where they will have the greatest effect. It’s the simplest part of optimizing your website and don’t let anyone tell you otherwise.

Use the following pages to find out how to optimize your pages for search engines - try starting with How To Optimize A Page For Search Engines And Successfully Target Over 10,000 Keywords:

1. 

   How to successfully optimize a page for over 10,000 keywords Posted by Mark Nunney on 24 September 2010

   How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.

2. 

   Wordtracker + Google + SEO = Win Posted by Mark Nunney on 10 September 2010

   Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.

3. 

   Top 10 SEO content writing tips everyone should know Posted by Pierre Zarokian on 06 August 2010

   You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian.

4. 

   How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

   Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

5. 

   Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008

   You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

6. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

7. 

   Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

   Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

8. Where to use your keyword phrases - a checklist Posted by Ken McGaffin on 24 November 2006

9. 

   Keyword phrases in linking text Posted by Ken McGaffin on 27 October 2005

   Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.