Monitoring for search engine optimization
If the ultimate goal of your SEO is profit then monitoring success might seem to be as simple as looking at your bank account. But that’s not enough.
Before your SEO delivers, you need to make sure you are investing in the right keywords by using a number of metrics that measure progress on the road to success, including:
- Search Engine Results Pages (SERPs) ranking
- Site visitor numbers
- Response rates and profit
- Quality, relevant inbound links
- Target market and niche sizes
- The amount and quality of competition for target keywords and niches
The following articles will help you use those metrics:
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What is Google Page Rank and how do I measure it? by Mark Nunney, 15 August 2007
Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
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Tracking your site visitor statistics by Mark Nunney, 15 August 2007
Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
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Using Alexa Rank to measure your site's performance by Mark Nunney, 15 August 2007
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
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How to monitor your SERPs rankings by Mark Nunney, 15 August 2007
To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
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How to find out how many pages on your site are indexed by Google by Mark Nunney, 15 August 2007
Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
Read: How to find out how many pages on your site are indexed by Google
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How to count your site's inbound links by Mark Nunney, 15 August 2007
Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
