The Wordtracker Academy

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If your business involves connecting with other professionals, then you should be on LinkedIn Aside from being able to create a business-oriented profile for both yourself and your company, you can also take advantage of different areas of the network to connect with the right audience and, as an added bonus, generate traffic to your website.

LinkedIn is the top social network for professionals. While they might not have the same numbers as Facebook, their stats are still impressive. According to their press center, they have ...

  • 150+ million professional members around the world
  • 34+ million members in Europe
  • 8+ million members in the UK

Aside from the number of members, it ranks in as the 12th most popular site globally and the 11th most popular site in the UK according to Alexa According to Google Ad Planner, it translates to 250 million visits worldwide per month, with 37 million of those from the US (18 million from the UK).

LinkedIn has been proven to be more effective in generating leads compared to Facebook or Twitter combined, which means you are more likely to get solid business from LinkedIn than other networks. Let’s look at the many ways you can use it to build more success for your business.

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Latest articles

A look inside LinkedIn Premium Account features

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Whenever people write about LinkedIn, they mostly focus on the free features of the networks and say that those are all you need. And for most people, a free account will get you great results. But if you’re looking for more, then here are some things you will get with a LinkedIn Premium Account ...

How to gain traffic and exposure using LinkedIn Groups and Answers

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In the last article in this series, Kristi Hines mentioned the benefit of using LinkedIn Groups to connect with others to build your network. In this one, she discusses how to use LinkedIn Groups and LinkedIn Answers to build your authority, gain exposure, and increase traffic to your website.