The Wordtracker Academy

Keywords are the words people type into a search box when they’re looking for something online. The search engine uses the keywords to decide which web pages to deliver in the results pages. That’s why keywords are crucial to your online marketing – use them in your web site copy and you can rank well on Google, Yahoo, MSN or any other search engine, ignore them and your pages will rarely be found.

Wordtracker analyzes millions of searches every day and builds up a complex database of the keywords people use when they search. Subscribe to Wordtracker and you won't have to guess what your best keywords are, you'll be able to see what your best keywords are.

With the help of some of the world's best experts, we'll show you in simple, jargon-free language how you can start moving your business up the search engine results pages.

You can start to become a keyword expert by exploring the categories below:

Keyword Basics

If you know nothing about keywords this four part series is the place to start. You'll learn how search engines work, you'll discover how to explore the network of keywords that your target markets use in the keyword matrix, how to prioritize those keywords and use them in your website copywriting. Finally, we'll introduce you to using keywords in your inbound links.

Keyword Research

Keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.

Wordtracker's research results will give you thousands of keywords results - all real searches made by real people, relevant to your products and services.

Keyword Analysis

The thousands of keywords results you get from your keyword research are full of surprises and opportunities. To get the most from these results you need to analyze and prioritize them in terms of the traffic they can produce and the competition you will face. Wordtracker has the tools to make your keyword analysis simple and productive.

Keyword Strategy

Once you've researched and analyzed your keywords, you need a keyword strategy to get the best search engine results. The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets.

This gives you a focus for writing your web content and implementing your online marketing.

Keyword Creativity

Keyword creativity is the processing of using keyword research to stimulate keyword creative thinking. The insights gained from keyword research give you more knowledge not only about your prospects' search behavior, but also their needs and the language that they use. This is fertile ground for designers, writers, marketers, public relations professionals, journalists and publishers.

Top Keywords

What are the top keywords on the web - the ones that attract the greatest volume of searches? Knowing these keywords can be fun: who's the most popular, Paris or Britney? YouTube or MySpace? BBC or CNN?

But they also have a serious side. The top keywords give you clues to what's happening on the web and that extra bit of insight could give you the edge. You can track the zeitgeist with Wordtracker.

A full list of keyword categories follows...

Latest articles

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A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

Why keywords matter (video)

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When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

Wordtracker video: Day 1 - search engine success starts with keywords

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Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

Watch this video and you'll learn:

  • How search engines work
  • How to find relevant keywords quickly and easily
  • How to prioritize those keywords and use them in your website copywriting
  • How to make sure you're getting keywords in your inbound links (an SEO must)

Using Keywords Part 2: Optimize your existing content

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The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.

You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.