Keywords tool help video number 10: Planning your Pay Per Click (PPC) campaigns Posted by Wordtracker on 23 April 2009

Plan your Google Adwords PPC campaigns by organizing your keyword research to match the structure of your Campaigns and Ad Groups.

In this video, you'll learn:

• That each keyword niche could become a PPC campaign
• How to use Wordtracker to find negative keywords you don't want to bid on
• How to organize your Lists into master keywords, negative keywords and PPC campaigns
• That you should make a Project for each website's Adwords campaign you run

Please note that because the Keywords tool is still evolving, some shots in the video may not match it exactly.