With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.
If you type a term into the Google search box, you’ll see the first page of results plus, at the end, some links under the heading “Searches related to ... ”
The links are there to help searchers get to the sites they are really looking for faster.
But these links also help us, as creators of content pages for our websites.
For example, I might have a page on ‘best coffee makers’.
If I do a search for that phrase, Google provides the following suggestions at the end of the search results page:
I particularly like:
- best rated coffe [sic] makers
- coffee makers reviews
- compare coffee makers
- best filter coffee maker
- best coffee machine for home
Instantly, I have at least five new ideas and keyword phrases for content pages for my website.
Try variations on the keyword you enter and you'll often get even more ideas.
I would then run the ideas through Wordtracker to see which among these are the more likely to get me the most traffic.
However, I might just create a page for all those terms.
Why? Because of what Google says:
“All of the queries shown in Suggest have been typed previously by other Google users. The Suggest dataset is updated frequently to offer fresh and rising search queries.”
Fresh and rising search queries? Sounds good to me.
Go through this exercise with the keywords or phrases for your own site pages, and you’ll get hundreds of new ideas for fresh content.
101 Web Content Ideas, Tips and Resources
If you liked this content idea, you'll find 101 more in my e-book "101 Web Content Ideas, Tips and Resources." Use it to start generating useful and effective content that everyone wants to read right now. Find out more about "101 Web Content Ideas, Tips and Resources"
More ideas for web content
About Nick Usborne
Nick Usborne is a leading authority on the subject of writing for the web, and has been since 1995. As a speaker, trainer and consultant he has worked with dozens of companies and organizations, including Yahoo!, J Paul Getty Trust, Intuit, Walt Disney Attractions, Merck & Co, the National Cancer Institute and many more.
In addition to writing and copywriting work for his clients, he is the author of numerous articles, programs and books. He also coaches freelancers who want to build a bigger and better business. You can learn more about his work on writing for the web, and freelancing, at nickusborne.com