Using Alexa Rank to measure your site's performance by Mark Nunney, 15 August 2007
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
The most visited site on the internet (currently Google, according to Alexa) has an Alexa Rank of one. If your site’s Alexa rank is higher than 100,000, then treat it with caution.
Also note that the Alexa toolbar is used (and seriously gamed) by lots of online marketing professionals, so Alexa ranks for the sites they visit are skewed to give a higher ranking than they should have.
See your and other sites' Alexa Ranks by downloading the Alexa Toolbar and visiting the sites you want to study. The image below helps show and explain what you'll see if you use the Alexa Toolbar with Firefox.
About Mark Nunney
Mark Nunney (@marknunney) has been a successful professional SEO since 2000 and is CEO of The Website Marketing Company, although (apart from the link in this sentence) he's never optimized their website! He also publishes ThinkingManagers.com, the business management website which he optimized a bit a long time ago. With Wordtracker he is committed to teaching 'SEO for profit in the real world'. You can follow Mark Nunney's SEO on Twitter.
