Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
With the click of a button you get a mini version of Wordtracker's keyword research tool right in your browser window. Now you can do your keyword research without leaving your blog post editing page!
The following image is a screen grab of SEO Blogger being used within Firefox as I prepare to write a new blog post on the subject of 'social media':
Over the next few months, I will be writing a series of articles all about the benefits and practices of keyword research. We'll explore together how keyword research can help you beyond the normal confines of SEO and into the mind of your prospects.
But first I want to start by showing you how SEO Blogger makes it easy to perform keyword research and how it helps you to quickly optimize a page you are working on - all in a single browser window.
Grab SEO Blogger now
Your first job is to download SEO Blogger. Click the button below to be taken to the download site. You might see a notification telling you that Wordtracker wants to open a popup. You will need to agree to this to get the software.
Once installed you will see a small 'W' icon in your status bar at the bottom right of your Firefox window. See the following image:
Click the 'W' and SEO Blogger opens up in a sidebar within your Firefox browser.
Optimizing your blog post
What is your blog post about? My post in this example is about 'social media'. If I enter this phrase into the SEO Blogger pane I can see that 'social media' is searched 215 times, but also that there are the more specific phrases 'social media marketing', 'social media platform' and 'what is social media' that contain this phrase.
Enter seed keywords and phrases relevant to your article content to find the most sought-after phrases and specific variations. Ideally you would have a phrase that covers multiple searches, but you will do fine just to match what your prospects are searching for. Find other phrases that are related so that you can salt them through your article in the text and in things like alt-tags for images, and subheadings.
Save any keywords you're interested in by hitting the little "Add" links next to the phrases. This stores them in the bottom box just so you remember for later.
Now you have a list of phrases you can optimize your post for. Start with the most important phrase - this needs to go in your article's 'page title tag', on-page headline and description tag. If suitable, use some of the other suggested keywords in the body of your article, keeping the flow natural. Don't make the mistake of trying to force phrases in there.
Whilst you are writing, SEO Blogger will make a count of the number of times you use the keywords you have saved in the 'Your chosen keywords' list. These counts will be saved in the 'Used' column (see the image below):
Publish and promote
Once you are done, sit back, admire your handy work, and publish.
Actually, the job isn't done entirely. You will need to promote your blog post in social media, among your friends, on Twitter, and so on. In order to rank you will need to get links to this page using the same or similar phrases as the anchor text, and that means letting people know you have posted another great nugget of wisdom.
This is another good reason to have multiple variations, as exact matches can look unnatural to the search engines; so when linking from old posts, or getting links from outside, mix it up a bit.
Such on-page SEO as this is just a small part of keyword research, SEO and the wider job of creating an effective blog. So look out for a deeper exploration in future articles coming soon!
And we always recommend that on-page SEO takes place within a considered and planned SEO strategy.
About Chris Garrett
Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. In 2005 Chris founded OMIQ to help organizations attract, engage and retain audiences online. You can find out more, and grab two free ebooks, by visiting his blog at chrisg.com
Chris is the author of Wordtracker's new e-book, Blogging for Business.