In addition, 71% of consumers who have a good social media experience with a brand will likely recommend it to others, while customers who engage on social media spend 20-40% more in the long term.
The stats have it. Colourfast's infographic shows social media can play a big role in the customer journey - driving awareness and in-store purchases, and building loyalty.
Businesses who engage in a creative way can offer innovative and interactive experiences to their customers, blending online and in-store presence. Ideas include live-streaming from your store and inviting shoppers to participate, or offering incentives for photos with your product on social media. A Brazilian clothing store came up with the idea of showing the number of Facebook likes an item had on their electronic hangers.
So, get creative! Read on for more about why and how you should be using social media to boost your in-store sales.