According to a new infographic, business owners could be more switched on than marketers when it comes to using their social media accounts for wider business purposes. Only 50% of professional marketers believe that social media market research impacts their company, compared with 71% of business owners tipping market insight as one of the most valuable aspects of a social media presence.
If you are part of the 71%, you might already use social media to help with campaign tracking, but do you also use it for things like brand analysis, competitor research or customer care? The Dos and Don’ts of Social Media Market Research sheds more light on this and other uses, along with best practice for leveraging the data you’ve already got access to via Facebook, Twitter and other social platforms…
Source: Insights in Marketing
