The path to purchase is no longer a simple one for businesses to map, as customers use many forms of technology in their path to making a purchase online.
Research shows that only 2% of customers buy on their first visit to a website. The traditional marketing funnel has changed drastically with more points of both entry and exit. This guide provides actionable advice that online retailers can use to develop a customer journey map that helps direct wayward customers back onto their path to purchase.
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