Better together: integrating your email and social media audiences

Posted by Matthew Zajechowski on 1 Sep, 2015
View comments Social Media
Just 2% of customers buy on their first visit to a website. Find out how integrating your email and social media audiences can improve the path to purchase.

The path to purchase is no longer a simple one for businesses to map, as customers use many forms of technology in their path to making a purchase online.

Research shows that only 2% of customers buy on their first visit to a website. The traditional marketing funnel has changed drastically with more points of both entry and exit.  This guide provides actionable advice that online retailers can use to develop a customer journey map that helps direct wayward customers back onto their path to purchase.   

Infographic source: http://www.reachmail.net

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