We all know that visual content drives higher engagement than regular blogs or articles. With the attention span of the average user getting shorter every year, it’s important for business owners and creative agency marketers to leverage photos, videos, and multimedia content.
However, multimedia content isn’t all that friendly to search engine spiders and crawlers. Thankfully, there are a number of best practices that help you improve the UX and SEO of your multimedia content.
Alt+tags and metadata, for instance, may be age-old practices. But, renaming your files with relevant keywords will help spiders determine what your multimedia content is about. Save your photos and images in PNG, JPEG, or GIF. If you’re posting an original infographic, provide an embedded HTML version of the infographic so that your followers can share them on their sites while indexing your original post.
When it comes to videos and podcasts, a good video and sound quality, respectively, is crucial. You need to find the right balance between quality and file size to not overwhelm the bandwidth of your audience. Always remember to optimize your files with relevant keywords, description, and tags.
No matter what media you’re using, it’s important to follow specific UX and SEO best practices so that search engines can properly index the content you worked so hard on. Check out this infographic by a creative agency that dishes out all the important UX and SEO tips for multimedia content.