10 Google Shopping optimization tactics [infographic]

Posted by Wordtracker on 16 Feb, 2021
View comments SEO
How to get the most out of your Google Shopping campaigns.

The most important thing to remember when creating an optimization strategy is that Google Shopping Ads don't run off keywords in the same way that normal PPC marketing does.

Optimizing your product feed requires a focus on product titles, categories, and the images themselves to improve your return. SInce you're not keyword bidding, you must use keywords to signal the relevance of your ad to specific search parameters.  The same principles governing SEO also rule paid search.

Here are 10 optimization tactics for success in your Google Shopping campaigns.

Source: DataFeedWatch

Recent articles

Microsoft unveils new AI-powered Bing search and Edge browser
Posted by Edith MacLeod on 8 February 2023
Meet Bard - Google’s answer to ChatGPT
Posted by Edith MacLeod on 7 February 2023
Google to host live event on Search 8 Feb
Posted by Edith MacLeod on 6 February 2023
Add SEO titles and descriptions to your LinkedIn articles
Posted by Edith MacLeod on 1 February 2023
Social media image sizes 2023 [infographic]
Posted by Wordtracker on 1 February 2023