Another tweak to Adwords in the pipeline. Google will introduce improvements to Adwords location targeting for international searches beginning 11 November. Advertisers will then be able to display across countries, and well as within countries. In Google’s words, this means: “let’s say you own a hotel, and you are currently targeting Paris with the keyword “Paris hotels.” Previously, only people searching on Google.fr or Google.com from France could see your ad. Now, your ads will be eligible to show to people searching for “Paris hotels” from anywhere in the world.” If you do choose this option, it may well be wise to exclude certain geographic regions to help protect your budget.
Meanwhile this week, in the city that never sleeps, large groups of lucky SEOs are enjoying PUBCON LAS VEGAS, 2013, an important gathering of search and social media warriors. They are meeting to talk about everything from local search to semantic markup. For those of us who can’t make it to Vegas, there’s a lively conference blog to follow. What happens in Vegas may not stay in Vegas.
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