Omnichannel retail trends from the holiday shopping season [infographic]

Posted by Matthew Zajechowski on 29 Dec, 2015
View comments Search News
Most holiday retail sales are now influenced by digital interactions with 64% of all in-store sales being influenced by digital channels.

This shows the importance of making the customer journey a seamless experience across all channels and devices so consumers don’t feel they have to choose.

Today’s shopper tends to browse and buy in increasingly fragmented ways, and this holiday season, shoppers are proving to be more-channel agnostic than ever.  It seems to be less and less about brick and mortar versus e-commerce for most shoppers. For example on black Friday Amazon dominated e-commerce sales and accounted for 35% of all transactions.  However 4 of the top 5 e-commerce sellers were also traditional brick-and mortar retailers.

One really interesting piece of data is that while e-commerce and other non-store sales are projected to grow by 13.9% over 2015, they still only make up 9% of total sales.  So what does 2016 have in store for retailers? Let’s take a look.

Source: http://www.signal.co/blog/omnichannel-retailing/  

Recent articles

Google will ad-block entire websites which show abusive ads
Posted by Edith MacLeod on 6 November 2018
Pinterest’s new Promoted Carousel shows 5 pictures within a single ad
Posted by Edith MacLeod on 6 November 2018
Black Friday 2017 in numbers [infographic]
Posted by Wordtracker on 5 November 2018
17 SEO experts on the evolution of Google's mobile first index
Posted by Lilach Bullock on 30 October 2018
7 tips to keep your infographics on brand
Posted by Wordtracker on 23 October 2018