Omnichannel retail trends from the holiday shopping season [infographic]

Posted by Matthew Zajechowski on 29 Dec, 2015
View comments Search News
Most holiday retail sales are now influenced by digital interactions with 64% of all in-store sales being influenced by digital channels.

This shows the importance of making the customer journey a seamless experience across all channels and devices so consumers don’t feel they have to choose.

Today’s shopper tends to browse and buy in increasingly fragmented ways, and this holiday season, shoppers are proving to be more-channel agnostic than ever.  It seems to be less and less about brick and mortar versus e-commerce for most shoppers. For example on black Friday Amazon dominated e-commerce sales and accounted for 35% of all transactions.  However 4 of the top 5 e-commerce sellers were also traditional brick-and mortar retailers.

One really interesting piece of data is that while e-commerce and other non-store sales are projected to grow by 13.9% over 2015, they still only make up 9% of total sales.  So what does 2016 have in store for retailers? Let’s take a look.

Source: http://www.signal.co/blog/omnichannel-retailing/  

Recent articles

Internet Trends Report 2018
Posted by Edith MacLeod on 5 June 2018
3 effective social media tactics to help you stand out
Posted by Lilach Bullock on 5 June 2018
Easier Optimize-AdWords integration for your landing page testing
Posted by Edith MacLeod on 4 June 2018
Google Trends updated with new features and ways to explore data
Posted by Edith MacLeod on 29 May 2018
Why you need to add webinars to your content marketing strategy
Posted by Lilach Bullock on 30 May 2018