Google adds Associations feature in Search Console to link Google accounts

Posted by Edith MacLeod on 23 Feb, 2021
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A more comprehensive view of your data with all your accounts across Google services in one place.

Google Associatipons.

Google yesterday announced a new Associations page within Search Console where users can connect their various accounts on other Google properties such as YouTube, Google Analytics or the Chrome web store.

It defined associations as “a connection between a Search Console property, and some other entity or property in another Google service” and said any existing associations would be automatically carried over to the new Associations page.

Here’s what it looks like:


Image source: Google

Google says associating “can unlock more functionality for your site” and says the following Google services accounts can be linked in Search Console:

  • Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property.
  • Google Ads account: View the paid and organic report in Google Ads.
  • YouTube channel: Link your videos to your associated website.
  • Play Console app: Use App Indexing.
  • Actions Console project: Verify your brand and enable cross-platform functionality.
  • Chrome Web Store account: Publish apps and extensions to the Chrome Web Store on behalf of your site.

You can now also link Search Console domain properties to Google Analytics for better coverage of your organic search results. Google recommends this option “as it can help you get a more complete picture in the Search Console reports in Google Analytics”.

For more information on the associations feature see Google's help page.

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