Why email is still the supreme marketing channel [infographic]

Posted by Edith MacLeod on 16 Jul, 2018
View comments Marketing
Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.

With so many ways to reach customers it's easy to neglect email marketing. However, you'd be unwise to do so, as this infographic from EmailMonks shows.

Email has an unmatched ability to drive conversions, it is highly measureable and fits in with every stage of the buyer journey. Automation makes email highly effective in terms of marketing efforts, as well as providing great opportunities for personalisation. Far from being a tired format, tech advances in interactivity and animation are giving emails a complete makeover.

Email marketing is permission based, so you can ensure you're on the right side of privacy regulations.

See the infographic below for details and more reasons why email remains the supreme marketing channel.

Source: EmailMonks

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