▶ The social video

Posted by Shane Russo on 2 Apr, 2014
View comments Marketing
By 2017 video traffic will be 67% of all consumer web traffic. Find out more with this infographic...

Today, having an online presence is a necessity for any business, regardless of the industry. It’s no secret that video is quickly growing to become an essential part of an online content marketing strategy. With popular platforms like Vine and Instagram available for smartphone users, it’s incredibly easy to create a video and share it amongst the masses in seconds . 

As any marketer knows, the best place to be is where your audience is. Today, it’s clear to see that these social video sites are some of the hottest seats to be found. Opening your brand up on these channels allows you to reach new, potential customers, as well as embrace cross-platform marketing. 

Furthermore, it’s now becoming more well-known that videos will often be given preference over image and text results in Google search. Not only do videos tend to catch the attention of the majority of users in the search results; videos are ranked higher within a desired search term. 

Because content today needs to be easily digestible than ever before, video should be an essential part of any content marketing strategy. With the large amount of competition, it’s crucial for marketers to stay ahead of the times - not only does video give a brand the opportunity to be creative, it's also a positive impact on your brand. 

If you're thinking about getting started with video content marketing -  it's time to take a look at the infographic below and find out which platform is best for your marketing needs...



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