Augmented reality is a technology that adds computer-generated elements - such as sound or video - on a user's view of the real world. The two best known examples of AR in use are Snapchat filters and Pokemon Go, but it’s now becoming a key marketing technique to boost engagement and create powerful virtual experiences with products.
CleverTap’s infographic shows you how AR can be used in various industries. From virtually trying on clothes, or placing items of furniture in a physical space, the ways to use AR are endless. The 360º views and interactive experiences also create stronger customer engagement and loyalty.