It’s almost here again, the end of year shopping ritual that kicks off with Black Friday weekend. It can be a lucrative few days with many shoppers looking for bargains and keen to start their seasonal shopping early. In the US it’s a massive, well established event, with online revenue hitting $2.36bn in 2017. And there’s a lot of bricks and mortar sales too, with 116m people shopping in stores or a mix of stores and online. In the UK too, it’s growing in popularity with a 17% rise in sales in 2017.
AppInstitute’s infographic breaks down the numbers behind Black Friday 2017 to highlight the figures behind the hype, and help you see where you can get a slice of the pie.
This year, Black Friday falls on 23 November with Cyber Monday following on 26 November.