2018 holiday marketing trends and research report [infographic]

Posted by Wordtracker on 26 Nov, 2018
View comments Marketing
The holiday season is a big time for retailers. So where's the marketing spend going?

A new survey shows that the top marketing trend for the holiday season this year is expected to be video - by a long way. Promo surveyed around 400 business owners and marketers to see where they were planning to spend their marketing dollars as the holiday shopping season takes hold.

The survey shows that video reached a turning point in 2018, with 49.7% of respondents saying they’d started using it within the last year, and a total of 77% now using it in their marketing strategy.

Facebook is the clear winner for social media ad spend, beating all other social channels hands down.

Source: Slidely's Promo Blog

Recent articles

5 best meta description optimization practices to improve your SEO
Posted by Emil Kristensen on 6 April 2020
Weekly rankings update 1 Apr 2020
Posted by Wordtracker on 1 April 2020
Google says don’t disable your site during temporary closures
Posted by Edith MacLeod on 1 April 2020
14 visual content marketing statistics for 2020 [Infographic]
Posted by Wordtracker on 30 March 2020
Weekly rankings update 26 Mar 2020
Posted by Wordtracker on 26 March 2020