2018 holiday marketing trends and research report [infographic]

Posted by Wordtracker on 26 Nov, 2018
View comments Marketing
The holiday season is a big time for retailers. So where's the marketing spend going?

A new survey shows that the top marketing trend for the holiday season this year is expected to be video - by a long way. Promo surveyed around 400 business owners and marketers to see where they were planning to spend their marketing dollars as the holiday shopping season takes hold.

The survey shows that video reached a turning point in 2018, with 49.7% of respondents saying they’d started using it within the last year, and a total of 77% now using it in their marketing strategy.

Facebook is the clear winner for social media ad spend, beating all other social channels hands down.

Source: Slidely's Promo Blog

Recent articles

How to use link building to boost your Google rankings
Posted by Paul Teitelman on 12 May 2019
The ultimate LinkedIn cheat sheet [infographic]
Posted by Wordtracker on 8 May 2019
The new Wordtracker Affiliate Program is now available!
Posted by Wordtracker on 8 May 2019
Don't get stuck in the past when deciding your brand name
Posted by Grant Polachek on 6 May 2019
Bing Ads becomes Microsoft Advertising
Posted by Edith MacLeod on 1 May 2019