25 ways to promote your blog post

Posted by Chris Hickman on 20 Sep, 2016
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Creating compelling content is one thing, but getting that content out there is quite another. In order to have a successful content campaign you need to get your content in front of people.

For many digital marketers creating compelling content is easy, getting that content linked to is the difficult part. To have a successful content campaign you need to get your content in front of people and there are many ways to do this.

  1. Share on social - This is probably the most popular way to promote content. Most blogs already have social media set up and are pretty good about posting their content once it’s created. Blogs need to be posted to all the social media sites they can. Don’t limit your social media presence to just Facebook and Twitter.
  2. Share often - Blog posts will often only be shared once, with the blog not being shared again until a new post is created. It’s important to get out of this habit as often audiences miss updates. Share your post once it’s posted, again a few days later, and again the following week. Revisit your older blog posts and share those as well.
  3. Ask employees to share - You’ve shared your article on your business’ social media accounts and even on your personal accounts. Some of your employees might be happy to share the articles as well.
  4. Thank sharers - Once another person retweets or links to your blog post, be sure to thank them. This will make them more likely to Like and Share your articles in the future. When you create a new article let the sharers of previous articles know you have new content. If they’ve shared before, they are likely to again.
  5. Share at optimal times of day - There have been many studies on when is the best time to share on social media. There are multiple factors to consider when you post to social media including, time zone, industry, day of the week, etc. Every social media platform is different as well; for instance research shows more engagement on Twitter during the middle of the week between 12-3pm, where Facebook is typically higher on Saturday and Sunday.
  6. Social bookmarking - There are hundreds of social bookmarking sites out there (some with more users than others) and these are great places to share your posts with specific groups. A good example is Reddit, which has thousands of sub categories related to different niches. To increase the possibility of engagement make sure to become part of the communities. Post articles from other sources, comment often, and help answer questions.
  7. Email newsletter - Build an option for users to sign up for a newsletter on your site. Create a list of users who want receive your newsletter, and email them when new content is created. Include new and old articles within your emails, also mention new products, discounts, etc.
  8. Social sharing through email - When you send your newsletter email give users buttons to share the article directly to social media. This gives them the ability to quickly share with their followers instead of opening the article, then opening social media, then sharing.
  9. Contact industry influencers - Once you have an article created, contact some industry influencers through social media and let them know about your content. If they find it compelling and relevant to what they post they are likely to share it with their followers. Keep in mind influencers get contacted by many people, so try and stand out and don’t get frustrated if some don’t respond.
  10. Feature other bloggers - Get some information from industry leaders. Contact other bloggers before posting your article and ask them to provide information on your post. People are more likely to share and link to an article they have been a part of.
  11. Ask for comments/feedback - Once your post is live ask people to provide some comments on the article. These can be people you have worked with, friends, co-workers, etc.
  12. Link to related blogs - Reference other helpful articles that are related to your post. You can contact the original writer and let them know you’ve linked to their article. This will get them excited about sharing your article.
  13. Ask to use a site’s image - Similar to referencing someone’s article, ask to use their image. Make sure to ask for permission before posting the image to your blog.
  14. Cross promotions with other sites - Work with other sites to create a promotion that can reach both user bases. This way you can reach new audiences from your partner sites.
  15. Blogging communities - Similar to social bookmarking, blogging communities offer places where users can submit their content to specific groups and categories. Make sure to engage often within the community to build a following.
  16. Niche groups on social media - Join groups on social media that are specific to certain industries and post your articles here. Does your company sell ski and snowboard passes? Join a snowboarding group where you can keep them updated on new deals.
  17. Advertise on Facebook - When you post an article on your Facebook page you will see the option to Boost the post. This is a paid option to get the post in front of many more people. You can even opt to have the article promoted to certain age groups, location, and other demographics.
  18. Google News - Getting listed on Google News can have a big impact on your organic Google traffic. There is a process to getting listed and not every blog will be accepted. If your site fits the guidelines take the time to submit your site and, if accepted, see the results almost immediately.
  19. Google AMP - Recently Google launched accelerated mobile pages, aimed at improving the mobile search and reading process. Google has been pushing for sites to implement the new platform and it is quite simple to get a site AMP ready.  Some sites have seen a great increase in mobile traffic after implementing AMP, but there are pros and cons.
  20. Article directories - Directories are slowly becoming a thing of the past. If you’re using these, it’s important to submit your article to industry specific directories and ones that are well established. Be picky about where you submit as not choosing wisely can affect your ranking.
  21. Out-dated articles - Find old articles that have outdated information and contact these sites if you have something relevant and fresher. Let them know you have an article that is newer and up to date, and you can ask them to link to your article from their old one. This will help your page’s SEO since there will be a link coming from a well-established blog post.
  22. Find people who have linked to similar articles - Using tools like Ahrefs.com you can find who has linked to specific articles in the past. Find an article that is related to yours, plug it into this tool and get a list of where the link resides. Next, contact these sites and let them know you have some fresh, new, informative content.
  23. Internal linking from top articles - Get a list of of your top pages from Google Analytics and insert a link to your most recent article on these. This can help increase your page views.
  24. Answer questions with your post in forums - Join forums that are related to your industry and begin answering questions. Where applicable link to your article within your answers so readers can get additional information.
  25. Follow up - So you sent an email and never heard back? Don’t give up, follow up with them, often emails get lost or ignored. Don’t be pushy, but be persistent.

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