• How to choose the right keywords and use them for ASO

    So you’ve just developed a new app and you want potential users to be able to find it through search. But with millions of other apps to compete with, that might prove to be even more challenging than building the app itself. Luckily for you, there are ways to optimize your app page for maximum visibility. This is called App Store Optimization, or ASO.
  • An introduction to mobile marketing

    Mobile has changed the way we live our lives. No longer just a luxury, they are now a necessity, helping us to communicate, work and buy goods on-the-go. And as a result, mobile can no longer be overlooked by marketers.