If you’re just starting researching for an online business, you may be questioning how to start your keyword research. When it comes to writing content, it’s important to keep your topics current and focused towards potential customers and niches. Focused, relevant keywords will bring you higher levels of targeted visitors, who become customers.
At this point you probably already have some basic knowledge of the niche you are wanting to target.
Although it may seem easy, identifying new content to generate for your site can be harder than it looks, especially when your aim is for current, eye-catching and niche-related content - It’s all about finding out what your audience wants to see. There are a number of tools available that can be used to gain creative thoughts, guide you to potential content that people want to read on your site, and help you identify the relevant keywords for your niche.
One of the more helpful tools for getting insight into your audience’s thoughts is Wordtracker’s Keyword Tool, It reveals high-performing keywords in minutes, which can help you understand your market, grow your business, and discover profitable new market niches.
Are you a crammer?
The Keyword Tool allows you to enter more than one search term at a time, and you’ll be provided with up to 10,000 keyword results based on the seed terms you search on.
Feedback from our Customer Support team, shows that our customers sometimes have the temptation to cram all their seed words into a single search box to save time. The problem is, if you're searching for toy cars and other terms within your niche, then you decide to search for chameleons as well, your search results won't appear accurate, as they won't be focused on the one niche.
By searching keywords that are not within the same niche, you’ll be costing yourself more time and effort as your results won’t display their actual performance within a miscellaneous keyword search list.
That’s why it’s important to be aware of the seed words you’re listing - remember to make sure they are focused, closely related and within the same niche. Avoiding popular terms, for example iPad and less popular terms like furniture within the same list.
Relevance within your results - use the filters
When searching in the tool, you need to specify your searches, as it’s easy to make the typical assumption that the Keyword Tool will understand the context (topic/product/service) of a keyword that you are searching for. For example, let's say we have someone writing about travel for a high end magazine. They're interested in what people search on around flights, but they're not writing for the budget end of the market.
Here are the results for a search on flights:
As you can see, many of the results are for cheap deals.
Our travel writer will want to exclude irrelevant terms from his list and can do so excluding the unwanted term, in this case cheap via the Exclude filter on the right of the results.
Using the wildcard * ensures that all variants (eg cheap, cheaper, cheapest) are excluded.
Once the unwanted terms are eliminated the search terms will look like this:
You can carry on excluding further terms and they'll be displayed under the filter box in pink. Just click on the "x" to restore any you think might be relevant after all.
This technique ensures that your lists are on the right track and you’re freed from irrelevant keywords. It will uncover hidden keywords with potential that were initially lower down the list, but have been boosted higher in the results as the unrelated keywords no longer appear.
You can in the same way use the Include filter to highlight terms of particular interest.
Looking for more ideas?
Once you've run your seed search, you can use the related suggestions to the left of the results list to broaden your search and include terms you may not have thought of.
Just click on any of the suggested terms to add to your search. This is really useful as it will suggest terms that are linked to but don't contain your seed term.
Now you know that...
Using a combination of your own insight into your industry and the features outlined above, you’ll begin to identify the most relevant (and popular) keywords within your niche - quickly and easily excluding off-topic terms right from the start.
The key point to remember is, by using Wordtracker’s Keyword Tool, you’ll be able to build and expand keyword lists, whilst keeping them highly focused.
Get a free 7-day trial
A subscription to Wordtracker's premium Keywords tool will help you to:
- Generate thousands of relevant keywords to improve your organic and PPC search campaigns.
- Optimize your website content by using the most popular keywords for your product and services.
- Research online markets, find niche opportunities and exploit them before your competitors.
Take a free 7-day trial of Wordtracker’s Keywords tool