Seasonal link building, expert copywriting advice and more distinguishable paid search ads and more feature in this week's round-up.
Businesses who see seasonal patterns in their sales should have a read of The Skyrocket Guide to Seasonal Link Building Campaigns by @jamesagate
Writing copy for your website has the best of us scratching our heads but hopefully this post by @bmassey will help: Five Ways To Flip Your Copywriting For Higher Conversion Rates
Here's an excellent, in-depth piece by @tnooz aimed at travel brands: A (very) deep-dive into using Facebook for marketing in the travel industry
You may have noticed that paid ads have blending into the organic results in recent years. Hopefully this ruling will put a stop to that: FTC Updates Search Engine Ad Disclosure Guidelines After "Decline in Compliance" by @dannysullivan
This is an interesting way of looking at how to nurture your blog and create a loyal community around it: 5 Ways Copying Politicians Can Grow Your Blog
Case studies are always fun. Here's a look at how actual users took to using the Google Local Carousel: 10 Random People's Reactions to Google Local Carousel There's more about the carousel in our blog post on the subject: The Pros and Cons of Google Local carousel search