Now is the time for omnichannel retail [infographic]

Posted by Wordtracker on 12 Oct, 2021
View comments Keyword Research
Our shopping habits changed dramatically during the pandemic. Which trends will stick and how much will revert to previous habits?

Delighted surveyed 1,200 shoppers across the US to try and guage changes in shopping habits and preferences,  to see which changes are likely to be permanent. Its conclusion: the effects of the pandemic mean that omnichannel is here to stay.  It's the new normal and customers expect to hop between channels based on what they find most convenient.

When the pandemic hit, retailers had to pivot and adapt quickly, introducing new proceses such as increased curbside delivery, just to stay afloat.  With ever increasing time spent online, it's clear that online and offline will co-exist and increasingly integrate to provide a customized, seamless and convenient experience for the shopper.

Check out the infographic for insights into the full survey, including social commerce as the next big trend, factors affecting online and offline shopping experiences, and demographic breakdowns.

Source: Delighted

Recent articles

How to optimize your online store for voice commerce
Posted by Irina Weber on 9 June 2024
Google will not index sites which don’t work on mobile after 5 July
Posted by Edith MacLeod on 4 June 2024
Brave launches Search Ads
Posted by Edith MacLeod on 3 June 2024
Google to start testing ads in AI Overviews
Posted by Edith MacLeod on 26 May 2024
Google’s new AI features and capabilities for Search
Posted by Edith MacLeod on 21 May 2024