How long should my next video be? [Infographic]

Posted by Wordtracker on 17 Apr, 2018
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From a short social media clip of one minute or less, through to a full tutorial. How long should your videos be to ensure you retain engagement?

If you think videos are not for you, you're bucking the trend. Stats show that video views continue to grow and marketers see video as an effective medium for communicating their message.

With people bombarded with information from a variety of digital and social media platforms, it's important to tailor your video length to make sure you keep your viewers' attention and maximize your impact.

Did you know the average video retains only 37% of people right up to the end? That video lengths vary by industry and social media platform?  Read on for more useful pointers in One Productions' infographic.

Source: One Productions

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