Google now marking http sites 'Not Secure' in Chrome

Posted by Edith MacLeod on 26 Jul, 2018
View comments Keyword Research
Chrome update means users see large number of sites labelled Not Secure.

Not Secure

On Tuesday Google rolled out the previously announced update to its Chrome browser which means that sites using http rather than the more secure https are marked non secure.

Many high profile sites have been affected including the huge news site MailOnline, and Sky Sports:

Sky Sports

and other household names such as top retailers Argos and ASOS, as well as government, academic and utility sites.

Not Secure

The website Why No HTTPS launched by security researcher Troy Hunt, lists the world’s top 100 websites, also broken down by country, which haven’t yet switched over to HTTPS.  Hunt says this represents 20% of the world’s 502 largest websites.

Google has long been encouraging webmasters to change to HTTPS as a standard, with the encryption in HTTPS affording higher security in serving web pages. This change was announced back in February, allowing webmasters time to make the switch. However, hefty sites with a large infrastructure may need more time to implement this.

HTTP sites are no less secure than they were before the Chrome change, they're just being marked as less secure than those which are using HTTPS.

In further planned updates, Chrome 69 due in September will drop the Secure marking, treating this as the default position. In October with Chrome 70, red 'Not secure' warnings will be displayed for HTTP pages.

For help in switching to HTTPS see our Essential Guide to Migrating your Website to HTTPS.

Recent articles

Google's new resources on SEO and how Search works
Posted by Edith MacLeod on 16 February 2024
Is TikTok the new Google? [Infographic]
Posted by Wordtracker on 1 February 2024
Google launches conversational experience in Ads
Posted by Edith MacLeod on 31 January 2024
How to create content that moves customers through the sales funnel
Posted by Syed Balkhi on 30 January 2024
Microsoft unveils new generative AI tool to create instant banner ads
Posted by Edith MacLeod on 29 January 2024