Voice search 101 for marketers [infographic]

Posted by Wordtracker on 13 Aug, 2019
View comments Content
Voice search is a big deal, but it's only just getting started. As the tech evolves, it will become even more important to business.

New tech is transforming the way people interact with search engines and with their devices. The arrival of smartphones, smart speakers and digital voice assistants has opened a new chapter in search, moving on from the original model of typing a query into a search box.

With the various tech companies vying to gain a foothold, voice search is fast becoming mainstream.

People use voice not just to search, but to ask questions and once they try it they tend to stick with it. 71% of voice assistant users say they’d rather search via voice than by typing.

Voice search is already making a big impact in changing the nature of search, and in particular areas such as local search. Check out the infographic below to find out why voice is so big, and what businesses should do to adapt and benefit.

Source: MDG Advertising

Recent articles

Google launches new personalisation options in Search
Posted by Edith MacLeod on 27 November 2023
Google adds small business filter to Search and Maps
Posted by Edith MacLeod on 21 November 2023
Google releases Nov 2023 reviews update
Posted by Edith MacLeod on 9 November 2023
Interactive content: engaging your audience in the digital age
Posted by Brian Shelton on 8 November 2023
Google releases November 2023 core update
Posted by Edith MacLeod on 3 November 2023