The meteoric rise of podcasting [infographic]

Posted by Wordtracker on 19 Nov, 2018
View comments Content
Tap into the latest research on podcasting audience demographics, usage and advertising stats.

A relatively new medium, the rise of podcasts has been nothing short of spectacular. 64% of the American population are familiar with the term podcasting, and 44% have listened to a podcast. 

Podcasts attract the educated and relatively better off sections of society and listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.

Coupled with this growth has been an exponential increase in ad revenue - from $69 million in 2015, to $314 million in 2017 and forecast at $659 million  for 2020.

MusicOomph have put together the infographic below, highlighting the most compelling stats from research carried out by Nielsen and Edison

Source: MusicOomph

Recent articles

Google deprecates How-to rich results
Posted by Edith MacLeod on 19 September 2023
Google releases September 2023 helpful content system update
Posted by Edith MacLeod on 17 September 2023
New Merchant Center integrated reports in Google Search Console
Posted by Edith MacLeod on 14 September 2023
Google adds links to webpages in SGE’s AI-powered answers
Posted by Edith MacLeod on 31 August 2023
Google publishes Guide to Responsive Search Ads
Posted by Edith MacLeod on 29 August 2023