The meteoric rise of podcasting [infographic]

Posted by Wordtracker on 19 Nov, 2018
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Tap into the latest research on podcasting audience demographics, usage and advertising stats.

A relatively new medium, the rise of podcasts has been nothing short of spectacular. 64% of the American population are familiar with the term podcasting, and 44% have listened to a podcast. 

Podcasts attract the educated and relatively better off sections of society and listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.

Coupled with this growth has been an exponential increase in ad revenue - from $69 million in 2015, to $314 million in 2017 and forecast at $659 million  for 2020.

MusicOomph have put together the infographic below, highlighting the most compelling stats from research carried out by Nielsen and Edison

Source: MusicOomph

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