How to create shareable and trustworthy content

Posted by Matthew Zajechowski on 20 Oct, 2015
View comments Content
Content marketing is a key part of any wider marketing strategy that attempts to connect with consumers. In this infographic we look at the importance of building customer trust with content marketing - and share easy ways to make that happen right now.

Users aren’t interested in content that comes off as a sales pitch. They search out inspirational and educational content and will trust this content as long as it doesn’t come across as an advertorial. If you want to get your readers clicking and sharing your posts far and wide, you need to walk that content marketing tightrope with all the skill of a Big Top performer. The good news is that it's easier than it sounds! Try these seven actionable tips right now to make your content more trustworthy and more shareable.

Infographic source:Insights in Marketing

Recent articles

Google will ad-block entire websites which show abusive ads
Posted by Edith MacLeod on 6 November 2018
Pinterest’s new Promoted Carousel shows 5 pictures within a single ad
Posted by Edith MacLeod on 6 November 2018
Black Friday 2017 in numbers [infographic]
Posted by Wordtracker on 5 November 2018
17 SEO experts on the evolution of Google's mobile first index
Posted by Lilach Bullock on 30 October 2018
7 tips to keep your infographics on brand
Posted by Wordtracker on 23 October 2018