How to create shareable and trustworthy content

Posted by Matthew Zajechowski on 20 Oct, 2015
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Content marketing is a key part of any wider marketing strategy that attempts to connect with consumers. In this infographic we look at the importance of building customer trust with content marketing - and share easy ways to make that happen right now.

Users aren’t interested in content that comes off as a sales pitch. They search out inspirational and educational content and will trust this content as long as it doesn’t come across as an advertorial. If you want to get your readers clicking and sharing your posts far and wide, you need to walk that content marketing tightrope with all the skill of a Big Top performer. The good news is that it's easier than it sounds! Try these seven actionable tips right now to make your content more trustworthy and more shareable.

Infographic source:Insights in Marketing

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