Google: product feeds available for more video campaign types

Posted by Wordtracker on 17 Nov, 2021
View comments Content
Make your awareness and consideration Video campaigns shoppable with product feeds.

Video campaigns.

Google has announced that is extending product feeds to two further Video campaign types. This means brands will be able to show browsable images below video ads making these campaigns more shoppable. Coming just before the big holiday shopping season, it allows brands expand the way they can showcase products.

Previously, product feeds were only available for Video action campaign types but this extension makes them available also to awareness and consideration campaigns.

How it works

When a user sees your video ad, the panel below the ad automatically expands to showcase products. It currently only works when the user’s mobile device is in portrait mode.  When the user clicks on a product they are taken to the product landing page where they can find out more about the product or make a purchase.

Advertisers must submit a minimum of 4 images to a product feed.

Google Ads Help has step-by-step instructions on adding a product feed to your Video campaigns.

Recent articles

Google adds links to webpages in SGE’s AI-powered answers
Posted by Edith MacLeod on 31 August 2023
Google publishes Guide to Responsive Search Ads
Posted by Edith MacLeod on 29 August 2023
Google rolls out August 2023 broad core update
Posted by Edith MacLeod on 22 August 2023
Why email warmup is essential before a cold outreach campaign
Posted by Andre Oentoro on 25 August 2023
Google to show fewer How-To and FAQ rich results in Search
Posted by Edith MacLeod on 20 August 2023