Advertisers are increasingly sensitive to consumer pressure and care about the kind of content their ads appear next to on a web page. These pages may include user-generated content such as comment sections and Google holds publishers responsible for moderating these features.
Over the past year, Google has released a number of resources to help publishers troubleshoot and solve UGC issues:
- UGC overview
- UGC policy video
- Good strategies for managing UGC
- UGC best practices and community-building video
and their infographic provides an overview guide to incorporating UGC on your page. (Click to enlarge)