Design principles for non-designers [infographic]

Posted by Edith MacLeod on 2 Apr, 2018
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What makes a great design? The 12 visual hierarchy principles every non-designer needs to know.

Humans are wired to retain information visually, so making your online visuals effective in communicating information, as well as being eye-catching and memorable is important. A good design will do just that.

Visual hierarchy is a way of organising design elements in order of importance - it's a set of design principles that influence the order in which we notice what we see.

Using these principles, non-designers can create great compositions, guiding people to the most important elements of their design and, in the process, producing aesthetically pleasing designs.

Visme have produced a great infographic visually summarising these principles, with further reading on their blog.

 

Source: Visme

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